Privacy Policy
A LEGAL DISCLAIMER
Lift Capital (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, submit an application, or engage with our lending services.
Information We Collect
a. Personal Information
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Name
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Address, email, and phone number
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Date of birth
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Government-issued identification (for verification)
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Financial details such as income, assets, and liabilities
b. Business and Property Information
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Company or entity name and ownership details
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Property addresses, valuations, and project information
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Financial statements or budgets
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Loan purpose, requested amount, and exit strategy
c. Website & Technical Information
When you visit our website, we may automatically collect:
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IP address and device information
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Browser type and operating system
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Pages visited and session duration
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Cookies and similar tracking technologies (see Section 8)
How We Use Your Information
We use collected information to:
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Evaluate and process loan applications
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Verify identity and prevent fraud
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Manage and service existing loans
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Communicate with you about applications, approvals, or updates
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Comply with legal and regulatory requirements
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Improve our website and service offerings
How We Share Your Information
We do not sell or rent your personal information.
We may share information only in the following cases:
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With lenders, investors, or partners directly involved in funding or underwriting your loan
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With service providers supporting our operations (e.g., IT systems, analytics, compliance, or legal advisors)
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To meet legal, regulatory, or court-ordered obligations
All third parties with access to your data are required to protect it and use it only for authorized purposes.
Data Security
We employ industry-standard safeguards to protect personal information from loss, misuse, unauthorized access, or disclosure.
This includes encryption, secure servers, and restricted employee access. However, no online transmission or storage system is completely secure, and you acknowledge this inherent risk when using our services.
Data Retention
We retain personal information only as long as necessary to fulfill the purposes outlined in this Policy or as required by law. Once no longer needed, information is securely deleted or anonymized.
Your Rights
You may:
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Request access to your personal data
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Request correction or deletion of inaccurate information
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Withdraw consent for future communications
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Ask questions or file a complaint regarding our privacy practices
To exercise these rights, please contact us using the details below.
Third-Party Links
Our website may contain links to external sites. Lift Capital is not responsible for the content or privacy practices of third-party websites. We encourage you to review their privacy policies before providing personal information.
Cookies and Analytics
We use cookies and analytics tools (e.g., Google Analytics) to better understand user behavior, optimize performance, and enhance experience.
You can disable cookies in your browser settings, but certain features may not function properly if cookies are disabled.
Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our operations or legal obligations. Updates will be posted on this page with an updated “Last Updated” date.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy, please contact:
Lift Capital
Address: 2939 Portland Drive, Suite 100, Oakville, ON L6H 5S4
Office Hours: Monday – Friday, 9AM – 5PM
Email: info@liftcap.ca
Phone: 1-877-654-5438